Vancouver Island North Tourism has been established to focus on the promotion of tourism as a region. The project represents the communities of Alert Bay, Coal Harbour, Holberg, Port Alice, Port Hardy, Port McNeill, Quatsino, Sointula, Telegraph Cove, Winter Harbour and Woss, as well as surrounding wilderness areas within the Regional District of Mount Waddington.
Given the geographical distribution of tourism products and communities offering tourism services, promoting Vancouver Island North regionally allows for a coordinated effort, a pooling of resources and a larger impact for marketing programs.
The Vancouver Island North regional tourism plan was originally developed with a Tourism Planning Group from the region, through the Community Tourism Foundations (CTF) program of Tourism BC. The original plan was written in 2007, with updates in 2008. The CTF program revisited this plan, in cooperation with regional stakeholders, and presented an updated report in 2011 and 2015. The original and updated plans can be seen below.
Community Tourism Foundations: North Vancouver Island Tourism Plan [June 2008]
Community Tourism Foundations: North Vancouver Island Tourism Plan Update Report [July 2011]
Community Tourism Foundations: Vancouver Island North Tourism Plan [June 2015]
2018 Vancouver Island North Tourism Marketing Plan (PDF)
18-20 Vancouver Island North Tourism Strategic Business Plan (PDF)
See the About Our Organization page for more information on the regional tourism project and access to other project documentation.
For further information about Vancouver Island North, please contact Tourism Coordinator:
Vancouver Island North Tourism Vision
- Vancouver Island North is recognized as a world-class tourism destination
Vancouver Island North Tourism Mission
- To increase the benefits to the Vancouver Island North region through tourism
Vancouver Island North Tourism Goals
- To increase tourism revenues to the Vancouver Island North region
- To increase awareness of the impact of tourism in the Vancouver Island North region
- To improve tourism product quality to a level that meets consumer demand
- To increase the awareness of Vancouver Island North’s natural and cultural assets
- To be a financially sustainable and unified organization
What is a Stakeholder?
All businesses and organizations that make a direct economic contribution to the Vancouver Island North region (geographical boundaries of the Regional District of Mount Waddington) through tourism and meet the accreditation requirements as outlined in the stakeholder criteria form are considered to be stakeholders and are eligible to participate in co-op funded programs on a cost shared basis.
Tourism Associations, Chambers of Commerce, Industry Associations, Municipalities and the Regional District will also be considered stakeholders.
Current Marketing Opportunities…
- List your business on www.vancouverislandnorth.ca
- Let us share your story through our website and social channels
Subscribe to our Stakeholder Newsletter…
Learn about the Canadian Tourism Commission’s Explorer Quotient [EQ] program…
This innovative market segmentation tool comes from the science of psychographics – an evolution of the traditional field of demographics. Instead of defining people based on age, income, gender, family status or education level – all of which is valuable information – psychographics look deeper at people’s personal beliefs, social values and view of the world. It’s a major leap forward, because these factors are what drive real people to seek out certain types of experiences. This program goes beyond traditional market research to find out exactly why people travel and why different types of travellers seek out entirely different travel experiences.